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About Fink
Fink was born from a simple observation: most condom brands either speak too loudly or speak only to men. That leaves couples, first-time buyers, and privacy-sensitive shoppers underserved.
Ayush Shukla brings the emotional lens of health psychology. Bhuvan brings commercial discipline and the clarity required to build an honest, durable consumer business.
Together, they are shaping Fink to feel calmer, more considered, and more usable in India than the category defaults people have learned to tolerate.
"I built Fink because I believe protection should feel considered, not compromised."
Built for India
Health psychology meets honest business discipline.
Fink is being shaped by founders who care about emotional ease, practical trust, and long-term brand integrity.
Founder
Health Psychologist
Ayush shapes the emotional and behavioral logic behind Fink: how the brand speaks, how it reduces awkwardness, and how protection becomes easier to choose together.
"I built Fink because I believe protection should feel considered, not compromised."
Founder
Chartered Accountant and Co-Founder
Bhuvan brings commercial structure, disciplined pricing, and an India-first operating lens so the brand can stay premium without becoming inaccessible or performative.
Our beliefs
Fink removes bravado and visual noise so shoppers can make private decisions without pressure.
The product language, visuals, and education are built for shared decision-making rather than one-sided performance cues.
Premium should mean thoughtfulness and consistency, not inflated category theatre.
Safer choices should feel like part of intimacy, not an interruption to it.
The tone, delivery logic, and buying pathways are built around how Indian couples actually discover and purchase.